.jpg)
Durant Technologies x Barlow & Potts
The Client
Barlow & Potts is an Australian lifestyle and homewares brand, curating unique collections that blend style, quality, and functionality. With a growing customer base across Australia, Barlow & Potts wanted their Shopify store to deliver a seamless shopping experience while improving customer communication and backend efficiency.
The Challenge
As Barlow & Potts expanded, they encountered a few key hurdles
Store Performance Issues
The Shopify store needed custom fixes to improve usability and ensure smooth customer journeys.
Email Marketing Setup
Barlow & Potts wanted to launch automated campaigns to better engage customers and drive repeat purchases.
App Integrations
The store required native Shopify app integrations to enhance functionality without overloading the backend.
Shipping Solution
A reliable Australia Post integration was needed to streamline shipping and fulfilment.
Store Clean-Up
Legacy issues and unused apps were slowing down performance and cluttering the admin panel.
The Approach
Durant Technologies partnered with Barlow & Potts to refine, streamline, and future-proof their Shopify setup.
Custom Shopify Fixes
-
Implemented tailored fixes to improve store speed, navigation, and UX.
-
Resolved code and theme issues to deliver a friction-free shopping experience.
Email Marketing Setup
-
Built automated email workflows for abandoned carts, post-purchase follow-ups, and promotional campaigns.
-
Enabled segmentation and personalization to drive higher engagement.
Native App Integrations
-
Connected Shopify’s native apps to optimize store management and reporting.
-
Ensured integrations were lightweight and scalable for growth.
Australia Post Integration
-
Integrated Australia Post shipping for real-time rates and seamless order fulfilment.
-
Improved checkout transparency with accurate shipping options.
Store Clean-Up
-
Removed unused apps and redundant code.
-
Optimized the backend for efficiency and easier management.
The Outcome
The partnership delivered measurable improvements across store performance, customer communication, and backend efficiency:
-
Improved Customer Experience: Faster load times and smoother navigation.
-
Engaged Customers: Email automation led to stronger customer retention and repeat sales.
-
Streamlined Operations: Native Shopify apps and Australia Post integration simplified daily workflows.
-
Clean Backend: A clutter-free admin panel with improved efficiency for the Barlow & Potts team.
-
Future Growth Ready: A stable Shopify foundation designed for ongoing scaling.
The Partnership
Barlow & Potts trusted Durant Technologies to deliver practical Shopify solutions that combined technical fixes with customer-centric marketing. By cleaning up the backend, automating email campaigns, and integrating Australia Post, we created a Shopify ecosystem that is both efficient for the team and delightful for customers.
