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Durant Technologies x DeRosa Music Franchise
The Client
DeRosa Music Franchise is a well-established music school and retail brand passionate about bringing music education and instruments to communities across multiple locations. With a growing franchise network, DeRosa needed a scalable and consistent eCommerce solution that could adapt to each franchise while maintaining brand integrity.
The Challenge
As DeRosa expanded, they faced a few critical challenges:
Multiple Franchise Websites
Each new location needed a fully functional Shopify storefront, tailored to the franchise while aligned with the main brand.
Custom Code Migration
Moving and adapting custom-coded features across different stores without breaking existing functionality.
Theme Management
Upgrading Shopify themes (Pipeline and Venue) without losing critical customizations.
App Integrations
Ensuring all existing apps worked seamlessly with new stores while adding advanced features like franchise-specific forms.
Content Deployment
Implementing client-provided images and content into a polished, conversion-ready design.
The Approach
Durant Technologies partnered closely with DeRosa Music to create a scalable Shopify ecosystem that could evolve as new franchises launched.
Theme Development & Upgrades
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Built stores using Pipeline and Venue themes, customizing them for performance, brand consistency, and user experience.
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Completed multiple theme upgrades, migrating custom code each time with zero downtime.
Custom Code Migration
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Carefully lifted and adapted custom code across different franchises to retain unique functionalities.
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Established repeatable processes for code transfer, reducing complexity for future rollouts.
App Integration
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Integrated DeRosa’s existing Shopify apps.
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Added custom franchise inquiry forms for lead generation and customer engagement.
Content Implementation
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Seamlessly integrated client-provided content and images, ensuring high-quality presentation and brand alignment.
The Outcome
The collaboration resulted in a scalable eCommerce framework that will support DeRosa Music’s franchise growth long-term.
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Faster Store Rollouts: Each new franchise website can now be launched with significantly less time and complexity.
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Seamless Custom Code Transfer: Ensured consistent features and customer experience across multiple stores.
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Optimized User Experience: Modern, mobile-first themes improved site speed, navigation, and conversions.
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Client Satisfaction: DeRosa was “very happy” with the outcome, paving the way for future franchise store launches with Durant Technologies.
The Partnership
This project is an example of Durant Technologies’ ability to scale eCommerce ecosystems for franchise businesses. By combining Shopify expertise, theme customization, and seamless app integrations, we’ve built a framework that can grow as fast as DeRosa’s franchise network.
And we’re not stopping here. With more franchises set to launch, DeRosa Music Franchise continues to trust Durant Technologies as their long-term Shopify partner.
