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Durant Technologies x The Baking Table
The Client
The Baking Table is an artisanal bakery brand in India, offering handcrafted cakes, desserts, and seasonal treats. With a strong online presence through Shopify, The Baking Table relies on consistent updates to keep their product catalog, seasonal offerings, and customer experience fresh and engaging.
The Challenge
As a bakery with a dynamic product range and time-sensitive offerings, The Baking Table required ongoing Shopify management and updates. Their key challenges included:
Frequent Product Uploads
The previous website theme was outdated, difficult to manage, and caused user experience challenges.
Seasonal Landing Pages
The client was missing important form submissions and calls due to site performance and technical issues.
Banner & Creative Updates
Anthony needed a professional and modern portfolio website that accurately reflected his expertise.
App Adjustments
Over time, the original WordPress site became outdated and required a complete redesign.
Operational Consistency
The site needed a clear, patient-friendly structure to ensure no communication was missed.
The Approach
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Durant Technologies became The Baking Table’s ongoing Shopify management partner, handling updates and optimisations to keep the store running seamlessly.
Product Upload Management
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Handled regular product uploads with accurate descriptions, pricing, and images.
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Ensured products were tagged and categorised for easy discovery.
Seasonal Landing Pages
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Created special campaign landing pages for festivals and seasonal promotions.
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Optimised pages for conversions with product bundles, featured offers, and festive branding.
Banner & Visual Updates
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Designed and implemented homepage banner changes to keep the website fresh and engaging.
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Aligned visuals with ongoing campaigns and The Baking Table’s brand identity.
App Optimisation
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Managed and tweaked the date selector app, ensuring smooth functionality during high-order periods.
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Provided app adjustments when seasonal demands or order cutoffs required changes.
The Outcome
Our ongoing work with The Baking Table has delivered a stable, festive-ready Shopify store:
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Always Fresh: Regular product uploads ensure the online menu is up to date with current offerings.
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Seasonal Engagement: Landing pages and banner refreshes drive higher customer engagement during festive campaigns.
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Seamless Orders: Date selector app improvements have reduced customer errors and improved scheduling.
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Consistent Brand Presence: Visual updates and content changes maintain a polished, professional storefront.
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Reliable Support: The Baking Table team can focus on baking while Durant Technologies manages the digital storefront.
