Here are the 7 tips to pen down a perfect product description

A product description is the most important part of an ecommerce store,it explains what a product is and why it’s worth purchasing. The purpose of a product description is to supply customers with important information about the features and benefits of the product so they’re compelled to buy.

Product descriptions should attract the customers more than the product itself as in the online world it is the only means of checking what the product is and how the products is! The best method to sell your product is to have the most appropriate PDP-Product Description Page

Let’s have a look at seven simple ways to persuade visitors to your online store with product descriptions that sell.

1. Please YOUR-ONLY buyer

You need to pririotise descriptions to match thoughts of your ideal buyer.When you write a product description with a huge crowd of buyers in mind, your descriptions become wishy-washy and you end up addressing no one at all.The best product descriptions address your target audience directly and personally. You ask and answer questions as if you’re having a conversation with them. You choose the words your ideal buyer uses. You use the word you.

When it comes to writing your own product descriptions, start by imagining your ideal buyer. What kind of humor does he or she appreciate (if any)? What words does he use? What words does he hate? Is he okay with shady words ? What questions does he ask that you should answer?

Consider how you would speak to your ideal buyer if you were selling your product in store, face-to-face. Now try and incorporate that language into your ecommerce site so you can have a similar conversation online that resonates more deeply.

2. Show the benefits

When we sell our own products, we get excited about individual product features and specifications. We live and breathe our company, our website, and our products.

The problem is our potential buyers are not as interested in mundane features and specs. They want to know what’s in it for them—how it will address their biggest pain points. That’s why you need to highlight the benefits of each feature.

Consider the benefit of each of your features. How does your product make your customers feel happier, healthier, or more productive? Which problems, glitches, and hassle does your product help solve?Don’t sell just a product, sell an entralling experience.

3. Avoid etc ,blah phrases

When we’re stuck for words and don’t know what else to add to our product description, we often add something peculiar like "excellent product quality".

As soon as a potential buyer reads excellent product quality he thinks, that’s what everyone says. Ever heard someone describe their product quality as average, not-so-good, or even bad?

Product details sell your product. You can never include too many technical details in your product descriptions. Be specific.

4. Narrate your product's mini-stories

Including mini-stories in your product descriptions lowers rational barriers against persuasion techniques. In other words, we forget we’re being sold to.WE go inside the story of the product

When it comes to telling a story about your products, ask yourself:

• Who is making the product?

• What inspired creating the product?

• What obstacles did you need to overcome to develop the product?

• How was the product tested?

Add about the people who manufacture it ,give some insights about where you are getting the product from and add more on how is it changing the world for good

5. Add the WOW words

Restaurants have known it for a long time: sensory words increase sales, because they engage more brain processing power. Adjectives are tricky words. However, sensory adjectives are power words because they make your reader experience your copy while reading.

6. Attract with social proof

When your web visitors are unsure about which product to purchase, they look for suggestions what to buy. They’re often swayed to buy a product with the highest number of positive reviews. But there are other ways to sneak social proof into your product descriptions.

Most buyers are attracted to buying something that's popular. When it comes to your ecommerce website, highlight the products that are customer favorites.

7. Add personal feelings

The most important thing-Think like a buyer! Get into the buyers Shoes,check what you might have wanted on the PDP if you were buyer about to purchase product,this will not only help empthaise but also add more personal touch to your product page whereby giving your buyers with the best information.

So here are a few points which you may use and we are sure it will work wonders on your store and help generate more sales