How Good photographs change your store's Life

“Beauty lies in the eyes of the beholder”

Sadly this proverb holds no relevance in the world of Ecommerce! Because here you pay for the beauty of what your see! When we ask you would you pay more for a product based on the way it looks? DEFINITELY would be your first answer after going in to the checkpoints of how the quality of an online product actually is.!

The first impression becomes the last impression in the online world! If you have a wonderful product but awful photographs of the same product you are surely an entrepreneurial failure! In the Online world, perception is defined by the quality of design, or the quality of the imagery, or the quality of the website. The truth is, in ecommerce when your product looks better, you can charge more for it.

So the packaging and design of your product is very important. If you can’t convey the value of your product with photography, you’re missing out on sales. Let’s take a second and think about the photography and design of your product versus a close competitor. Now be honest. Based on perception alone; which one would you buy? Your customers are asking this question every time they look at your product online.

So the value of perception is really a mindset that you need to adopt to grow a profitable ecommerce business. Otherwise, you could put up a basic website, take a cell phone photo of your product and call it a day. You will surely want your customers to perceive your brand as high quality and worthy of their hard-earned money.

So here we are to help you develop a create great product photographs along with creating a brand identity for yourself!

A brand is a person’s perception of your product, service, experience or business. For you to attempt to guide people’s perception of your brand, you create what’s called a brand identity - these are all the visual elements of your brand, and this is where your photography matters most.

From social media posts, to ads, to printed material and your website...photography is literally everywhere in a modern ecommerce business.

So how do you create your brand identity?

Mood Boards are the best reply to it.This is a simple and fun way to help get clarity around the visual brand message that you want to convey to your customers.

Here is the HOW to?

Step one: If you don’t have one yet, create an account on Pinterest and Instagram.

You’re going to save photos that inspire you and will help define the look of your brand. Lets create a Pinterest board.

Step two: Carve out some time in your schedule to research and find images that you can add to your mood board.

Here are a few ways to search:

1. search for products similar to yours on Google. If you’re using Pinterest, you can download a Chrome extension so that any photo you see, you can save on your mood board.

2. search for celebrities or social media influencers who you want to use your product and add them to your mood board.

3. save images of the kind of person you invision using your product.

4.look up hashtags in your industry to find images that stand out to you to search for inspiring photos. Or you can look through magazines and cut out images to make a mood board.

Why do I need to photograph my products on a white background?

White background photography is the gold standard of ecommerce photography.

When using a white background you definitely are having an advantage of creating a great PDP as your product is highlighted not the background or anything annoying sitting there.White background also helps if you sell your products to other ecommerces marketplaces as it fits in any design style!

Also there is an option of always clearing the background to transparent quickly and use the product images on separate banners!

What is the best way to choose product photos?

Now when you have set everything and completed your photoshoot,the next step is to choose what are the best photos for your store!Go about choosing from the photo that displas the best part of your product then choose the one that displays each side of your product .Remember display of your products utility is important so choose the picture which is the best example of how to use your product!

Try these points and let us know how it helped in changing the opinion of your buyers!